We Are Not Spock: Why We Aren’t Convinced By Data; James Croft, Leader In Training

It seems the simplest thing in the world: whenever we want to persuade someone of the rightness of our thinking, we should offer them some data wrapped in a convincing logical argument. They will be so impressed by our argument that they will change their minds. But this rarely happens! Often, others seem impervious to rational discussion entirely. Why? Because we are not Spock – we are driven more by emotions than by logic.