We make judgments about the company we keep, the candidates we support, and the business to which we give our money. When we make choices about the products we buy, what are the influences on our purchase decisions? Does the behavior of a corporation affect the choices we make? Why do we like some companies and avoid others? Linda Locke will discuss corporate reputation what drives our perceptions and how we expect corporations to behave. Come hear her thoughts about the seven deadly sins and how they relate to business ethics and corporate decision-making.
Linda Locke is the principal of Reputare Consulting (ReputareConsulting.com), a firm she founded in 2010, after retiring from MasterCard where she was senior vice president for reputation and issues management. She has been a member of the Ethical Society for over 20 years.